Terms of Service

These Terms govern your use of Perceply and any services you purchase from Thomas Luxury Consulting, doing business as Perceply (“Perceply”, “we”). By using the site or buying a service, you agree to them.

Where you and Perceply have signed a separate agreement, proposal, order form or statement of work covering an engagement, that document controls for that engagement to the extent it conflicts with these Terms.

Free Analysis — no charge

An AI readiness analysis of the public pages of a site you submit. It reports whether AI systems can reach, read and interpret that site. It is not a measurement of AI visibility and does not tell you how often any AI system mentions you.

AI Visibility Baseline — $1,200 one-time

A one-time measurement that samples AI answers to a set of questions in your category and reports the results with confidence intervals.

AI Visibility Monitoring — $900/mo

A recurring subscription that repeats that measurement on a fixed question set and emails you what changed. A completed Baseline is required, because a trend needs a prior measurement on the same questions to compare against.

Optimization & Verification — From $4,500

Scope, schedule and payment terms are set by the applicable proposal, order form or statement of work.

Agency and Enterprise

Custom terms, governed by a signed master agreement, proposal, order form or statement of work.

Perceply is delivered by email. There is no customer login or dashboard, and none is implied by these Terms.

Payments are processed by Stripe. You agree to pay the fees stated at purchase plus any applicable taxes. Card details are entered on Stripe and are never stored on our systems.

A AI Visibility Monitoring subscription authorises recurring monthly billing of $900/mo until you cancel. There is no minimum term, no annual commitment and no automatic annual contract.

AI Visibility Baseline. You may cancel and receive a full refund at any point before we begin the measurement work. Once measurement or other substantive service work has begun, fees are non-refundable, except where required by applicable law.

If we are unable to provide a purchased Baseline for reasons within our control, and we do not otherwise cure or re-perform within a reasonable time, we will provide an appropriate refund.

Optimization & Verification. The applicable proposal, order form, statement of work or written agreement controls scope, schedule, payment and cancellation. Unless that agreement says otherwise, you may receive a refund before substantive work begins; once it begins, fees attributable to work commenced or completed are non-refundable. Prepaid amounts clearly attributable to services we elect not to perform are handled under the applicable agreement and law.

You may cancel AI Visibility Monitoring at any time — reply to any report or write to hello@perceply.com.

Cancellation takes effect at the end of the billing period you have already paid for. Your service continues, and your reports keep arriving, until that period ends. We do not provide prorated refunds or credits for partial months or for the unused portion of a billing period already paid, except where required by applicable law or agreed in writing.

Perceply measures what AI systems actually produced when asked, using the methodology published on this site. Those measurements are evidence, reported with the uncertainty attached to them — they are not estimates or guesses.

What we cannot do is guarantee the future behaviour of systems we do not control. We do not guarantee AI rankings, recommendations, citations, traffic, leads, revenue, sales, or any particular future level of AI visibility. AI engines change their models, policies and output over time, and a measurement describes what was observed, not what will happen.

You agree to:

Provide accurate information

So that what we measure is the thing you meant.

Have the authority to submit what you submit

You may only submit a domain or brand you own or are authorised to have analysed.

Use the service lawfully

Do not use it to attack, overload or gain unauthorised access to any site, and do not attempt to circumvent rate limits.

Pay the agreed fees

For services you have purchased.

Cooperate reasonably

Where we need something from you to deliver a paid service.

Perceply and Thomas Luxury Consulting retain all rights in the site, the software, the measurement methodology, the analysis methods, the report formats, the visual system, the branding and the underlying technology. Nothing in a purchase transfers those rights.

You retain all rights in your brand, your content, the materials you submit and your confidential business information. When you purchase a deliverable, you receive the right to use that deliverable internally for your own business purposes.

Measurement depends in part on third-party AI and search systems. We do not control their availability, their algorithms, their output, their response formats or their policy changes. Where a provider becomes unavailable, a measurement may report fewer engines, or report a result as insufficient rather than guessing.

This clause describes systems outside our control. It does not reduce our responsibility for our own service.

We will perform paid services professionally and substantially as described on this site or in the applicable agreement. That commitment is not disclaimed by anything below.

Beyond that commitment, and to the maximum extent permitted by law, the services are provided “as is” and “as available”. We do not warrant that the service will be uninterrupted or error-free, that third-party AI engines will remain available or unchanged, that measurements will predict future AI behaviour, or that acting on a recommendation will produce any particular commercial result.

To the maximum extent permitted by applicable law, Thomas Luxury Consulting, doing business as Perceply, and its owners, officers, employees, contractors, affiliates and service providers will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any loss of profits, revenue, business opportunities, goodwill or data, arising out of or relating to the services, even if advised of the possibility of such damages.

To the maximum extent permitted by applicable law, Perceply’s total aggregate liability arising out of or relating to the services or these terms will not exceed the amount actually paid by the customer to Perceply for the service giving rise to the claim during the twelve months immediately preceding the event giving rise to liability.

For a one-time service, the liability cap will not exceed the amount paid for that service. If the claim relates solely to a free service and the customer has paid no fees to Perceply, Perceply’s aggregate liability will not exceed $100.

These limitations do not apply to liability that cannot lawfully be excluded or limited, including liability for fraud, willful misconduct or gross negligence.

These Terms are governed by the laws of the State of Arizona, without regard to its conflict-of-law principles. You and Perceply agree to the exclusive jurisdiction and venue of the state and federal courts located in Maricopa County, Arizona.

Questions and legal notices: contact form or hello@perceply.com.

Thomas Luxury Consulting, 7932 E Moreland St, Scottsdale, AZ 85257, United States.