- What is the difference between the free analysis and the baseline?
- The free analysis checks whether AI systems can reach and read your site — a technical readiness score. The baseline measures something different: how often your brand is actually named in the answers your buyers see, with confidence intervals, and how you compare to competitors on the identical questions.
- Why does monitoring need a baseline first?
- A trend needs a prior measurement on the same questions to compare against. Without one, the first month is a single dot on a chart and nothing can be called a change.
- Is there a dashboard?
- No, deliberately. Your intelligence arrives as an executive report each week. There is nothing to log into and nothing to check — we do the monitoring and tell you what changed.
- How do I cancel?
- Reply to any report, or email us. Monthly billing, no lock-in.
- How is this measured?
- Each question is asked 8 times per engine across the engines we measure, and every rate is published with a 95% confidence interval. Week-over-week movement is only reported when it survives significance testing, correction for the number of brands tested, and the engine's own volatility.