Weekly monitoring

$249 per month. Cancel any time.

Every week we re-measure your category on the identical questions and email you what moved — and, more often than you might expect, what did not move by any amount we can detect.

What arrives every week

The same questions, every time

The prompt set is fixed and fingerprinted. If the questions changed week to week you would be looking at a trend that confounds a wording change with a real one, so they do not change.

Movement tested, not just reported

A shift is compared against the prior week and reported with a p-value and the smallest change the sample could have detected. Most weeks nothing will be distinguishable from noise, and the email will say so.

Competitors tracked identically

Same questions, same sample, same intervals — so a gap means something.

Be clear on what this is not

There is no dashboard. It is an email. That is the whole product, and it is priced accordingly.

Most weeks will report no detectable change. That is the honest outcome of measuring a slow-moving system weekly, not a fault. If you want a number that always moves, other tools will happily provide one.

It needs a baseline audit first. A trend needs something to compare against. Without a prior measurement on the same questions, month one buys a single dot on a chart.

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What kind of business is this?
This decides the questions we ask every week. A service business is asked who to hire nearby; a store is asked which brands to buy. Fixed for the life of the subscription.