Privacy Policy

Perceply is an AI search intelligence service operated by Thomas Luxury Consulting, doing business as Perceply, from Scottsdale, AZ. This policy explains what information we collect, why, and what you can ask us to do with it.

It is written to describe what our software actually does. Where a common privacy practice does not apply to us, we say so rather than including it for completeness.

When you run the free analysis, Perceply fetches the public pages of the address you enter — robots.txt, the homepage, llms.txt and sitemap.xml — and returns the findings to your browser.

Running an analysis does not store the address, the findings, or the score. The result exists in your browser for as long as the page is open. Refreshing re-runs the analysis rather than retrieving a saved copy, and there is no page anywhere that lists which sites have been analysed.

So that a result can be refreshed and shared, the address you entered appears in the page’s own web address — for example /scan?url=example.com. Only the site address appears there; no finding, score or email is ever placed in a web address. Those pages are marked not to be indexed by search engines.

We collect information in three ways: you send it to us, you buy something, or our systems record it to keep the service working.

When you ask us to write up an analysis

Your email address, the address you analysed and the score returned — so a person can reply to you about a specific site. This is the only circumstance in which an analysed URL is written down.

When you use the contact form

Your name and work email address, and — if you provide them — your company, website, what you are interested in, and your message.

When you buy

Your email address, what you purchased, and the order or subscription record we receive from Stripe. Card details are entered on Stripe and are never seen by, sent to, or stored on our servers.

When we measure for you

The brand, category and competitors you ask us to measure, the sampled answers and measurements produced, and the reports sent to you.

Marketing attribution

A first-party session identifier stored in your browser, any UTM parameters in the link you arrived through, the page you first landed on, and the referring address your browser reports.

Security and abuse prevention

Your IP address is used to count recent requests and limit how many analyses or messages can be sent from one place. It is held transiently for that count, is not stored in our database alongside your other information, and is not used to build a profile.

Correspondence

Email you send us, and our replies.

We use the information above to:

Deliver what you asked for

Run analyses, produce AI visibility measurements, and send the reports you are paying for.

Fulfil purchases

Process orders and subscriptions and keep accurate records of them.

Communicate

Reply to enquiries and send service messages about something you bought.

Improve the service

Understand where the product is unclear or failing, and make it better.

Understand where customers come from

Attribute enquiries and sales to a campaign or referrer.

Protect the service

Prevent abuse and fraud, and keep the system secure and available.

Meet our obligations

Comply with tax, accounting and other legal requirements.

The analysis reads only public pages of the address you give us. We do not access private areas of a site, do not attempt to log in, and do not extract personal information from the sites we fetch.

We do not sell personal information, and we do not share it for cross-context behavioural advertising. Perceply runs no advertising pixels, no tag manager and no third-party analytics scripts of any kind.

We rely on the following, each processing information on our behalf under their own terms:

Hosting and delivery

Vercel.

Database and authentication

Supabase.

Payments

Stripe. Stripe collects and holds card details directly; we receive only the result of a payment and the resulting order or subscription record.

Transactional email

Resend — reports, confirmations and replies.

Rate limiting

Upstash, where configured, for short-lived request counters.

AI model providers

For paid measurement only, the questions we ask on your behalf are sent to the AI systems being measured. Your contact details are not included in those requests.

These are our retention practices. We apply them through operational review rather than automatic deletion, so a record may persist a little beyond the period below until the next review — we would rather describe that accurately than claim an automated guarantee our systems do not currently provide.

Contact and marketing leads

Up to 24 months after the last meaningful interaction. We may delete earlier on a valid request where legally appropriate.

Payment, transaction, tax and accounting records

7 years from the relevant transaction, or longer where required for tax, accounting, fraud-prevention, dispute or legal purposes.

Customer and subscription operational records

3 years after the customer relationship ends. Financial records within them are kept for the 7-year period above.

AI visibility measurements and reports

24 months after the applicable service relationship ends, or longer where required by contract, law, dispute preservation, or at your request.

Marketing and session attribution

13 months.

Support correspondence

3 years after the matter is closed.

Security and system logs

Up to 12 months, unless a longer period is reasonably necessary to investigate a security incident, fraud, abuse or a legal claim.

Depending on where you live and which laws apply, you may have rights regarding your personal information, including rights to request access, correction, deletion, portability, or information about how your information is used.

Whether or not a particular law applies to us, you can ask us to give you a copy of the information we hold about you, correct it, delete it, or stop sending you marketing email. Contact us through the contact form or at hello@perceply.com. We may need to verify your identity before acting on a request, and we may need to keep certain records where the law requires it.

California. To the extent the California Consumer Privacy Act or other California privacy laws apply to our processing, you may have rights to know, delete, correct, and to opt out of the sale or sharing of personal information. As described above, we do not sell personal information and do not share it for cross-context behavioural advertising. We will not discriminate against you for exercising a privacy right.

Europe and the United Kingdom. If the GDPR or UK GDPR applies to our processing, you may have rights of access, rectification, erasure, restriction, portability and objection, and a right to complain to a supervisory authority. Use the contact details above and we will respond.

We use reasonable administrative and technical measures appropriate to the size of our business and the information we hold, including encrypted transport, access controls on our systems, and payment handling delegated to Stripe so that card data never reaches our servers. No method of transmission or storage is completely secure.

If we become aware of a security incident affecting personal information we hold, we will investigate and notify affected individuals and any regulators as required by applicable law, including the notification requirements of Arizona law where they apply.

Perceply is a business service and is not directed to children. We do not knowingly collect personal information from anyone under 18.

If we change this policy we will update the effective date above. Material changes will be reflected here before they take effect.

Questions or requests: contact form or hello@perceply.com. Postal: Thomas Luxury Consulting, 7932 E Moreland St, Scottsdale, AZ 85257, United States.